Compliance
The rules we plan around.
What we check on every project
- Label wording for each market
- Health and efficacy claims
- “Made in” and “Product of” wording
- Restricted ingredients by market
- Manufacturer registration
- Export and origin documents
New Zealand
Supplements
Dietary Supplements Regulations 1985. No therapeutic claims. Since September 2025, export labels may follow the importing country’s rules.
Skincare & personal care
EPA Cosmetic Products Group Standard. PFAS banned in cosmetics from 31 December 2026. Therapeutic claims make a product a medicine.
Selling supplements into China
| Cross-border e-commerce | General trade | |
|---|---|---|
| Treated as | Personal-use import | General import |
| “Blue hat” registration | Not required | Required |
| Factory registered with GACC | Cross-border rules apply | Required, with MPI recommendation (Decree 280) |
| Speed | Fastest route | Slower: registration first |
| Channels | Tmall Global, JD Worldwide, Douyin | Retail, pharmacies, distributors |
Ingredients China Customs watches closely
Products with any of these need a certificate of origin, a free sale certificate and proof of approved food use, on both routes.
Skincare: cross-border for products on the positive list; general trade needs NMPA registration or notification.
Origin claims
Made in New Zealand
Substantially made here: blended, encapsulated and packed. Packing alone does not count.
Product of New Zealand
Made here, and the significant ingredients come from New Zealand too.
Rules change; we confirm current requirements at the feasibility stage. General information, not legal advice.
Verifying a brand
Checking a brand that says it was built with us?
Consumers, platforms, media and regulators are welcome to ask. Every client agrees to this in their contract.
What we confirm
Whether we worked on the brand, when, and that its products were made in New Zealand during that time.
What to ask the brand
Its batch file: CoA, origin and free sale certificates, NZ sales evidence.
How to reach us
Email the brand name and batch number, with “Brand verification” as the subject.
Spot a product misusing our name? Tell us. We speak only for our own work and the period we were involved.